A comprehensive, practice-focused guide to the research designs, statistical methods, and analytic approaches used in epidemiology and outcomes research today. Designed to bridge theory and real-world application, this authoritative resource equips readers with the tools needed to generate, evaluate, and apply evidence that informs healthcare decisions.

Organized into four integrated sections, the book provides a cohesive framework for assessing outcomes research across clinical, organizational, and policy settings—while maintaining a strong emphasis on real-world relevance.

What’s inside:

• Foundational study designs for health services and clinical research
• Core statistical methods for outcomes and epidemiologic research
• Practical guidance on interpreting and applying real-world evidence (RWE)
• Expanded coverage of pharmacoeconomic evaluations, including cost-effectiveness, cost-utility, and cost-benefit analysis
• Updated content reflecting advances in study design, statistical methodology, data science, and health economics
• Quality improvement and performance management tools, including Key Performance Indicators (KPIs)
• Real-world examples, case applications, tables, and figures to support practical implementation
• Integrated methods and applications that bridge theory with research, clinical, and policy decision-making